1. The food system is not broken, it’s functioning exactly as designed.
And that design prioritises profit over health, scale over quality, and shelf life over nourishment. The crisis isn’t accidental. It’s built-in.
2. Most of us have been taught to eat in ways that slowly harm us.
From ultra-processed foods and industrial oils to hidden sugars and hollow calories, our modern diet isn’t just lacking nutrients. It actively feeds inflammation, fatigue, and long-term disease.
3. Food is political.
The food choices available to you are not neutral. They’re shaped by lobbying, legislation, corporate influence, and deliberate misinformation. The system tells you to blame your willpower, never the supply chain.
4. Gut health is ground zero.
So much of what we call mental health, energy loss, or immune dysfunction can be traced back to compromised digestion and the state of our gut microbiome, an ecosystem damaged by modern food practices.
5. Real food isn’t expensive, it’s been made expensive.
Whole foods have become luxury items while processed rubbish is subsidised. That’s not by accident. That’s how systems keep the public sick and the machine fed.
6. You are not crazy for feeling worse in your own body.
If your energy is flat, your digestion unreliable, or your focus frayed, you’re not imagining it. You’re responding, intelligently, to a toxic norm.
7. Healing starts with awareness, not perfection.
You don’t need to overhaul your life overnight. But you do need to understand what’s going in, what it’s doing, and what it’s costing. Clarity is the beginning.
8. Food is not the enemy. It’s the way back.
Once you strip away the noise, the trends, the shame, and the confusion, what remains is the truth that food is memory, rhythm, biology, and power. And you can reclaim it.